Discover the influential role of colour in shaping brand identities and communication.
Impact of colour on branding. In the realm of brands, colour stands out as a powerful tool, offering an instant way to convey meaning and messages without uttering a word.
Research reveals that people make decisions about a message based on colour alone 60% of the time. Furthermore, colour can boost brand recognition by up to 80%, making it a key element for the world’s most recognisable brands.
Colour transcends art, psychology, and culture, influencing behaviour both consciously and subconsciously. It serves as a communication tool, reflecting internal states and shaping motives. Although subjective, colour’s psychological effects have been studied since Sir Isaac Newton’s first colour wheel in 1666, influencing brand identity design.
Decoding brand messages through colour
The graphic below illustrates how global brands align with studied emotions associated with their respective colours.
Harness the power of colour to express your brand attributes and values. The significance of colour in branding goes beyond identification; it stimulates the senses and conveys messages more efficiently than text. Colour psychology delves into how colours impact emotions and decision-making, a crucial aspect of brand development.
Defining your brand identity is key, and choosing the right colour is a nuanced process. The dominant colour must align with your brand, mission, and vision, differentiating you from competitors. A successful branding campaign hinges on the efficient and persuasive use of colour in visual communication.
Crafting your colourful brand identity
Selecting the ideal colour for your brand requires careful consideration. Begin by exploring words that represent your brand’s personality and finding colours that align with those words. Consider the characteristics of your product or service and analyse the colours used by your competitors.
As discussed in our previous article, “How to Build a Stand-Out Brand Identity,” colour plays a pivotal role in creating a unique brand feel, ensuring memorability, and fostering consistency across all marketing communications. Ready to infuse your brand with vibrant flair?
Dive into the world of colour and watch your brand identity shine.
If you feel that your colours are not supporting your brand or sending out the wrong message, feel free to email us.