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Graphic design – Stop! Think!

Graphic design is more important to your business than you think Stop for a moment and think of some of the world’s most iconic brands. What makes them so unforgettable? And what can business owners, of all sizes, learn from them to gain the impact we desire?

It’s usually standout graphics, powerful packaging, appealing advertising or well-written copy. These attributes are achievable for SMEs, even acknowledging that their budgets are minute in comparison to these giants.

Apple, Inc. is known for its amazing, crisp, clean packaging designs. The use of large areas of white space, gorgeous product photography and beautiful typography.

Nike uses type in a different way and creates maximum impact, inspiring imagery and bold colour palettes which all portray the energy and lifestyle their brand requires. Apple and Nike aren’t just examples of powerful branding, but outstanding graphic design.

If you are a business owner, you may have hundreds of concerns to address during your working day, so you might be tempted to ignore the need for professionally crafted graphic design.

However, utilising a professional graphic designer could be an integral step in the process of establishing and maintaining a successful business.

So what is graphic design, and how can good design help your business?

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Graphic design is the process of visual communication, and problem-solving through the use of type, space, image and colour.

Graphic design helps you make a great first impression. Consumers tend to gravitate towards a better-designed product while providing a positive anchor in their minds. Good design gives you instant credibility, inspires confidence and trustworthiness, and clearly communicates its point to your audience.

Poor graphic design can have an adverse effect on your product or brand!

Have you ever visited a website that was hard to navigate or an advertisement in a magazine that was hard to figure out?

Perhaps you left the website feeling frustrated and didn’t complete the task that brought you there.

Furthermore, an advertisement that is difficult to read or visually disorienting would fail to get your attention long enough to convey the message it was trying to. Advertisers spent thousands of pounds that fail to convert to a sale, and worse the design the costlier it can be for a business.

Good graphic design connects a marketing piece together

Typography, colours, images, and the hierarchy are the resources a graphic designer uses to create a design that clearly communicates brand, information and value in an eye-catching way. Designers use these principles to minimise distracting, less-important elements and highlight the things that are important, allowing viewers to quickly see what they need to know to decide on a purchase.

Good graphic design make good business sense…

If you feel that your branding is inconsistent or elements of design are letting you down, let’s have a chat or email me.


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