Volvic unveils new branding
Volvic unveils radical new branding and logo
The water brand banishes blue and goes for the green with a new and very different bottle design.
The French company behind one of the world’s most popular brands of bottled water has unveiled new bottle design and packaging for Volvic. The new label design takes the green volcano of the old design and brings it front and centre.
A larger graphic has been redrawn
The graphic has been enlarged and redrawn, giving it much more definition. The brand slogan ‘Filled with Volcanicity’.
Overall, the design is defiantly green with blue now entirely absent from the label and the bottle. It’s a radical move. Blue is the dominant colour in bottled water branding due to its association with coolness, tranquillity, and clarity.
The new bottle will be rolled out this month, with a multi-platform advertising campaign.
A touch of fruit
The new designs will also carry through to the brand’s ‘Juiced’ and ‘Touch of Fruit’ ranges (see below):
