The new Winter Olympics logo for the 2026 games. The new logo design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote.
The logo for the 2026 Winter Olympic and Paralympic Games held in Milan and Cortina d’Ampezzo has been revealed.
The design features the numbers two and six which are drawn in a single traced line. It is a “simple gesture of sustainability and inclusion”, according to organisers.
870,000 votes for “Futura”
“Futura” design, as the logo has been called, is the first Olympic logo to be chosen by popular vote. More than 870,000 votes were cast during the competition, according to Milan Cortina 2026 organisers speaking at an online press conference to reveal the winner. Futura was the clear public favourite, with almost 75% of the votes. According to organisers, Futura is a logo that represents the idea that small gestures can change the world, and that the “future is a victory for all”.
Futura beat out the other option, “Dado”, a logo that also featured a reference to the 2026 date, but aimed to encapsulate the idea that “spectators can become protagonists of Milan Cortina.
A nod to the Aurora Borealis
The sleek one-stroke design will be used to represent both the Olympic and Paralympic Winter Games in 2026. For the Winter Olympics, the logo will appear in a silver colourway, locked up with the stylised Milano Cortina wordmark.
The Winters Paralympic Games will also feature this lock-up but will use the red, blue and green colours associated with the Agitos, the symbol of the Paralympics.
Commenting on the new logo, Paralympic officials say the emblem “bursts into colour”, with the hues also giving a nod to the physical process of refraction and the Aurora Borealis, which on rare occasions can be seen from the Cortina Dolomites.
A dynamic and modern design that reflects fundamental values
The two events sharing the same logo (though in different colourways) follow in the footsteps of the Paris 2024 Olympic logo, which was the first to use the same logo for both the Olympics and Paralympic Games.
Beyond this, recent Olympic and Paralympic logos have been pushing the boundaries in other ways. Last year, organisers for the 2028 LA Olympic Games revealed an “ever-changing” logo, with each iteration co-designed with different celebrities.
Speaking of the new logo, Milan Cortina 2026 Coordination Commission chairperson Sari Essayah says: “Influenced by the themes of sport, solidarity and sustainability, Futura illustrates a dynamic and modern design that reflects fundamental values of the Olympic and the Paralympic Winter Games.”
Article by: By Molly Long