colour

10 TIPS for Brand Building

10 TIPS for Brand Building

Creating a strong brand is a cornerstone for business growth, fostering instant recognition and customer relationships. Here are concise tips for effective brand building: 1. Identify your audience Define your target audience through demographics, psychographics, competitor analysis, and understanding consumer pain points. A smaller, highly relevant audience forms a solid foundation. 2. Research the competition…

2021 Design Predictions

2021 Design Predictions

Evolution & Future. Here are some of our 2021 design predictions. There is little doubt that 2020 was unprecedented for demanding change and evolution in all our personal and business lives. 2021 will be a year where the businesses that embraced change, looked to the future and survived, will have a lot to share. This…

Pantone unveils App to colour match

Pantone unveils App to colour match

The Pantone App will also help creatives adapt to new ways of working following the COVID-19 crisis, according to the colour company. Colour company Pantone has revealed a digital platform and matching product for designers which aim to streamline the colour decision-making process. Pantone Connect rolls out across mobile, web and the Adobe Creative Cloud…

Colour Turquoise

Colour Turquoise

The meaning of the colour turquoise is open communication and clarity of thought. Turquoise is a blend of the colour blue and the colour green and has cool and calming attributes. The colour turquoise is associated with meanings of refreshing, feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship,…

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