colour

10 TIPS for Brand Building

January 1, 2024January 27, 2024 2 minute read.

Creating a strong brand is a cornerstone for business growth, fostering instant recognition and customer relationships. Here are concise tips for effective brand building: 1. Identify your audience Define your target audience through demographics, psychographics, competitor analysis, and understanding consumer pain points. A smaller, highly relevant audience forms a solid foundation. 2. Research the competition…

News & Views

2021 Design Predictions

January 5, 2021October 5, 2023 2 minute read.

Evolution & Future. Here are some of our 2021 design predictions. There is little doubt that 2020 was unprecedented for demanding change and evolution in all our personal and business lives. 2021 will be a year where the businesses that embraced change, looked to the future and survived, will have a lot to share. This…

News & Views

Pantone unveils App to colour match

July 9, 2020October 5, 2023 2 minute read.

The Pantone App will also help creatives adapt to new ways of working following the COVID-19 crisis, according to the colour company. Colour company Pantone has revealed a digital platform and matching product for designers which aim to streamline the colour decision-making process. Pantone Connect rolls out across mobile, web and the Adobe Creative Cloud…

Brand Design

What is Brand Marketing?

April 12, 2019May 24, 2022 3 minute read.

Brand recognition and awareness play a huge part in building credibility with your customers and developing new clients. Considering your brand marketing strategy is especially important as your company entering its growth phase. Brand recognition, continuity and messaging need to be careful planning, ensuring your potential new client’s first impression of your business is long-lasting…

News & Views

8 Graphic Design predictions for 2019

February 1, 2019May 24, 2022 3 minute read.

2019 is in full swing, the trends of 2018 now nothing more than a distant memory. The need for fresh, innovative graphic design is now front of mind for many clients and their brands. Looking at the year ahead, we have taken a moment to explore 8 graphic design predictions and trends we will likely…

News & Views

Colour Turquoise

March 5, 2015January 18, 2024 2 minute read.

The meaning of the colour turquoise is open communication and clarity of thought. Turquoise is a blend of the colour blue and the colour green and has cool and calming attributes. The colour turquoise is associated with meanings of refreshing, feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship,…

End of content

Do you need a quote for your next project ?

Get in touch today

Article filter

More to read...

5 minute read.

We’ve put together this article, “How Can Branding Help to Improve Your Business?” – a jargon-free guide to FIVE critical ways that the right visual and emotional message can impact...

5 minute read.

(And, why is it so important?) The Decision… Is Yours. Branding isn’t just about graphic design, although it most certainly IS a part of it. You already know that it’s much more...

3 minute read.

Here are FIVE key reasons. Why is professional brand design important in business? Or, more importantly, in YOUR business? There are now countless ways for a business to communicate to...

3 minute read.

We have some fantastic news! Turquoise Creative is proud to be sponsoring the Three Bridges CC Ladies Cricket Team for their first season in the SCF Women’s Soft Ball East...

6 minute read.

Turquoise Creative’s latest blog, “Why do I need a responsive website?” is aimed fairly and squarely at business owners like you on the cusp of investing in a website. We’ll...

6 minute read.

We love referring to fantastic design work and what OPX has created for Design Council ticks those boxes. Design Agency OPX has created a new identity for the Design Council...

3 minute read.

Design Week: By Abbey Bamford June 20, 2022 A refreshed colour palette and a new bespoke typeface merge past and present. London-based studio SomeOne has rebranded Norwich City FC, drawing on the...

3 minute read.

The new Winter Olympics logo for the 2026 games. The new logo design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic...

6 minute read.

Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative...

4 minute read.

McDonald’s has had its packaging redesigned to incorporate illustrations of the restaurant’s classic menu items. Set to be introduced across all of its global restaurants, the revamped packaging was designed...

3 minute read.

Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has...

3 minute read.

A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with...

3 minute read.

What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your...

3 minute read.

The French marque has revealed the first major redesign of its diamond-shaped logo since 1992. Renault has revealed a new logo, a geometric version of its diamond-shaped design which has...

6 minute read.

The digital landscape and online advertising have undergone rapid transformations, significantly impacting customer interactions and the overall representation of your business. It’s crucial to ensure accurate and compelling messaging, as...

5 minute read.

This blog, “How to Build a Desirable Brand” offers six key approaches to help your business be the best it can be. Did you know that studies show that 75%...

4 minute read.

If your brand was a cup of coffee, what type of coffee would it be? So, we’re asking: How can a brand audit refresh your business? Imagine stepping into your...

3 minute read.

One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market...

2 minute read.

Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011...

2 minute read.

Evolution & Future. Here are some of our 2021 design predictions. There is little doubt that 2020 was unprecedented for demanding change and evolution in all our personal and business...

3 minute read.

Businesses spend hundreds of thousands of pounds on marketing, social media and content. However, very few do this with a clear and thought-out brand strategy. The key to a brand...

4 minute read.

Toyota reveals new logo and visual identity for Europe The “forward-facing” brand identity for the Japanese car company Toyota includes an on-trend flat logo in an attempt to create a...

4 minute read.

New design for the Mitre football for the 2020-21 English Football League season The ball design looks to tell a positive mental health narrative through its “fluid, organic graphic” which...

3 minute read.

Dyson devises more design and technology activities for kids in lockdown Following on from the success of its lockdown challenge cards earlier this year, the company has released a new...

5 minute read.

The Royal Mail has unveiled a range of stamps that celebrates the film, James Bond. London design studio Interabang has created a special range that celebrates more than 60 years...

2 minute read.

The creation and evolution of business brands have been a common topic of discussion for us. When looking at the successful brands currently in the market, there is one common...

2 minute read.

The Pantone App will also help creatives adapt to new ways of working following the COVID-19 crisis, according to the colour company. Colour company Pantone has revealed a digital platform...

4 minute read.

Yale, which sells a range of digital security products as well as traditional locks, needed a coherent global brand that balanced heritage and modernity. GW+Co has rebranded security company Yale...

4 minute read.

Design studio SomeOne has given the American restaurant chain a new identity in the hopes of making it a high street favourite. TGI Fridays, now Fridays, has been rebranded by...

4 minute read.

mPharma aims to make medication more widely available – and at cheaper prices – across pharmacies in all areas of Africa. NB Studio and Michael Wolff have created the visual...

3 minute read.

Meridian has been given a new visual identity by the agency Bulletproof which refocuses it in line with the “consumer shift towards more considered and sustainable brands”. Strategy and packaging...

5 minute read.

Brands are seeking ways to tell their stories to customers and engage them within several minutes. In the modern digital world, you have even less than a minute to catch...

4 minute read.

The creative agency has evolved to be a crucial support partner for marketing professionals. The marketing manager role in recent years has become more varied than most roles within an...

2 minute read.

Make it snappy with Infographics Our ever-diminishing attention is now less than that of a goldfish, which apparently is 9 seconds! Since that’s the case we need to find ways...

4 minute read.

Some designers employ moodboards in their process, some don’t. Personally, I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the...

3 minute read.

Leo Burnett’s campaign doesn’t feature the ‘Golden Arches’ or even the word McDonald’s – but you instantly know who it’s for. The latest billboard campaign for McDonald’s is as stripped...

6 minute read.

A good brand design agency is more than just outsourcing the design of your company logo and branding. The success with a design agency partnership is driven by your design...

2 minute read.

The return of the poster. Creatives around the world have been producing posters in response to the Covid-19 crisis. In the past few months, posters have become an important tool...

5 minute read.

By Steve Oakes Do you think brochures aren’t relevant anymore? Well, think again. For companies that have a lot to say, brochures are the perfect tool. Customers love having something...

7 minute read.

The enduring appeal of board games. Prioritising audiences, design and innovative game mechanics, modern tabletop gaming has surged in popularity in recent years, and the current coronavirus lockdown is only...

3 minute read.

Turquoise Creative designs business stationery: letterheads, business cards and compliment slips. Professionally designed business stationery gives the right impression to your clients and customers. Turquoise Creative are experts in business...

4 minute read.

Royal Bank of Scotland’s £20 note is designed to celebrate nature and culture The Royal Bank of Scotland has launched the latest of its Fabric of Nature banknotes, featuring a design...

3 minute read.

The unpredictable impact of COVID-19 has had an unprecedented effect on businesses all over the world. The lack of social interaction has really changed the way a lot of businesses...

4 minute read.

The function behind a logo design goes far beyond being just a beautiful visual that you can add to your marketing communications. Your logo is at the heart of your...

3 minute read.

REVOOLA Mind & Body is a highly sophisticated and interactive Mind & Body Fitness App to help everyone be at their best, every day. Mind & Body – We believe...

2 minute read.

There is nothing more damaging to a brand’s growth than being stagnant, unevolved and unaligned. At its very core, a brand should be at the forefront of the industry and...

3 minute read.

As 2019 concludes we take a moment to look at what design ideas to expect in 2020. Whatever your design ambitions are next year, adopting modern design ideas for your...

3 minute read.

Graphic design is more important to your business than you think Stop for a moment and think of some of the world’s most iconic brands. What makes them so unforgettable?...

3 minute read.

The importance of Brand Identity design has become a focal point for Brand Marketers and businesses looking to stand out from the competition. 77% of marketing leaders say a strong...

3 minute read.

In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the...