communications

6 TIPS on delivering design feedback effectively

6 TIPS on delivering design feedback effectively

Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh the two perspectives together, which some may find difficult. And that’s…okay. The goal of the design…

Exhibitions and Trade Shows – 8 tips for success

Exhibitions and Trade Shows – 8 tips for success

Trade shows and exhibitions are an excellent way for your business to gain exposure and meet prospective clients. But with the venue crawling with flashy, gimmicky competitors, it’s easy for your business to get overlooked. To ensure you’re gaining maximum ROI (Return on Investment) from your time and money spent on stand space and making…

How can Brand Guidelines help your business?

How can Brand Guidelines help your business?

What are Brand Guidelines? Brand Guidelines are a set of rules that explain how your brand works. You may have heard brand guidelines also referred to as brand standards, style guides or a brand book. These guidelines typically include basic information such as: An overview of your brand’s history, vision and personality Brand identity guidelines include brand…

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