Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh the two perspectives together, which some may find difficult. And that’s…okay. The goal of the design…
Trade shows and exhibitions are an excellent way for your business to gain exposure and meet prospective clients. But with the venue crawling with flashy, gimmicky competitors, it’s easy for your business to get overlooked. To ensure you’re gaining maximum ROI (Return on Investment) from your time and money spent on stand space and making…
Search engine optimisation (SEO) is now a much more common term as we continue to evolve through the digital age. As the internet becomes increasingly more important for the success of a business, it is crucial that you encompass some sort of strategy around SEO and its place as the foundation for driving a relevant…
What are Brand Guidelines? Brand Guidelines are a set of rules that explain how your brand works. You may have heard brand guidelines also referred to as brand standards, style guides or a brand book. These guidelines typically include basic information such as: An overview of your brand’s history, vision and personality Brand identity guidelines include brand…
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