Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992. Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration had not changed significantly since 1992. The…
This blog, “How to Build a Desirable Brand” offers six key approaches to help your business be the best it can be. Did you know that studies show that 75% of consumers prefer certain “types” of brands? You may be thinking, “so, what IS a desirable brand, anyway?”. Good question, actually. In our view, a…
One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market research and add a touch of design magic through the creative process. Then finally narrowing the design down to an approved logo and seeing it…
Toyota reveals new logo and visual identity for Europe The “forward-facing” brand identity for the Japanese car company Toyota includes an on-trend flat logo in an attempt to create a more “premium” appearance. Toyota has unveiled a new logo and visual identity for its Europe division, which looks to oversee the car company’s journey into…
New design for the Mitre football for the 2020-21 English Football League season The ball design looks to tell a positive mental health narrative through its “fluid, organic graphic” which represents the “flow state”. Liverpool-based design studio Uniform has created the look of the official match football that will be used during the next season…
The Royal Mail has unveiled a range of stamps that celebrates the film, James Bond. London design studio Interabang has created a special range that celebrates more than 60 years of the world’s most famous spy. Design studio Interabang has created the range, which includes six stamps, a miniature sheet and a presentation pack. The…
The Pantone App will also help creatives adapt to new ways of working following the COVID-19 crisis, according to the colour company. Colour company Pantone has revealed a digital platform and matching product for designers which aim to streamline the colour decision-making process. Pantone Connect rolls out across mobile, web and the Adobe Creative Cloud…
End of content
End of content
We only use essential cookies on this site, learn more
