Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative can help you strengthen your branding by planning, designing and implementing your brand guidelines across all your marketing materials and channels. There’s a good reason…
Have you ever wondered about the importance of typography? As a marketing director or business owner, the answer may be: no, not really. You’ll have many critical aspects of business promotion and growth on your agenda; in your proverbial in-tray. And, if we may be so bold, typography may not be one of them. Yet,…
How and when will you know? And, why is it so significant? Change is Constant. When is the right time for a brand refresh? We’ll answer all your questions here. The one predictable thing about our unpredictable world is that things never stay the same. This applies ten-fold to the working environment, or so it…
The Power of Professional Brand Design: Why It Matters for Your Business. In today’s fast-paced digital world, where every business vies for attention, standing out amidst the noise is more challenging than ever. This is where the art of professional brand design comes into play, serving as the beacon that guides your business through the…
Creating a Distinctive Brand Identity: A Guide for Professionals. Embarking on the journey of designing a brand identity is an exhilarating endeavour for any graphic designer. From conducting market research to infusing creative flair into logo options, the process is exciting. Witnessing the finalised logo out in the world, and captivating audiences is undeniably rewarding….
In this article, “The Importance of Competitor Brand Analysis,” we will explore the pivotal role in achieving business success. Understanding how distinct your company is from competitors is essential when aiming to be the preferred choice for customers. Differentiation is key. A thorough brand analysis is necessary to stand out and avoid the ordinary, whether…
Discover the influential role of colour in shaping brand identities and communication. Impact of colour on branding. In the realm of brands, colour stands out as a powerful tool, offering an instant way to convey meaning and messages without uttering a word. Research reveals that people make decisions about a message based on colour alone…
Creating a strong brand is a cornerstone for business growth, fostering instant recognition and customer relationships. Here are concise tips for effective brand building: 1. Identify your audience Define your target audience through demographics, psychographics, competitor analysis, and understanding consumer pain points. A smaller, highly relevant audience forms a solid foundation. 2. Research the competition…
We’ve put together this article, “How Can Branding Help to Improve Your Business?” – a jargon-free guide to FIVE critical ways that the right visual and emotional message can impact your industry sector – and more to the point, the company you’re involved with. There are quite a few benefits, but we’ve picked out the…
(And, why is it so important?) The Decision… Is Yours. Branding isn’t just about graphic design, although it most certainly IS a part of it. You already know that it’s much more significant, wider and more strategic than that. Outstanding branding also builds trust. Done well, it can even increase the perceived value of your goods and…
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