Could it be time for a brand refresh? How and when do you know? And, why is it so significant? Change is Constant. The one predictable thing about our unpredictable world is that things never stay the same. This applies ten-fold to the working environment, or so it appears. Change is a fact of business…
The new Winter Olympics logo for the 2026 games. The new logo design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote. The logo for the 2026 Winter Olympic and Paralympic Games held in Milan and Cortina d’Ampezzo has…
Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative can help you strengthen your branding by planning, designing and implementing your brand guidelines across all your marketing materials and channels. There’s a good reason…
Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992. Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration had not changed significantly since 1992. The…
Studies show that 75% of consumers have developed a preference for a certain ‘type’ of brand. A desirable brand is one that enables the belief that we can become ourselves or achieve aspirational goals as a result of it. Countless studies have been conducted suggesting that brands are valuable assets. Their colour, values and positioning…
One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market research and add a touch of design magic through the creative process. Then finally narrowing the design down to an approved logo and seeing it…
Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011 and have consistently achieved its mission to deliver fantastic cleaning results for all its customer’s appliances. In their 10th year, Ovenhands decided to rebrand their…
There are now countless ways for a business to communicate to its audience, through pictures, content or videos. However, there is one consistent vein that links them all; graphic and brand design, play the most striking role in conveying the message most effectively and consistently. Professional Brand Design has never been more important. Well thought…
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