branding

McDonald’s unveils graphic packaging to reflect brand’s “playful point-of-view”

McDonald’s unveils graphic packaging to reflect brand’s “playful point-of-view”

McDonald’s has had its packaging redesigned to incorporate illustrations of the restaurant’s classic menu items. Set to be introduced across all of its global restaurants, the revamped packaging was designed to reflect the “innate joy of McDonald’s”. Each item will now be served in packaging that contains a bright and simple graphic design representing the…

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