The Power of Professional Brand Design: Why It Matters for Your Business. In today’s fast-paced digital world, where every business vies for attention, standing out amidst the noise is more challenging than ever. This is where the art of professional brand design comes into play, serving as the beacon that guides your business through the…
Creating a Distinctive Brand Identity: A Guide for Professionals. Embarking on the journey of designing a brand identity is an exhilarating endeavour for any graphic designer. From conducting market research to infusing creative flair into logo options, the process is exciting. Witnessing the finalised logo out in the world, and captivating audiences is undeniably rewarding….
Discover the influential role of colour in shaping brand identities and communication. Impact of colour on branding. In the realm of brands, colour stands out as a powerful tool, offering an instant way to convey meaning and messages without uttering a word. Research reveals that people make decisions about a message based on colour alone…
Creating a strong brand is a cornerstone for business growth, fostering instant recognition and customer relationships. Here are concise tips for effective brand building: 1. Identify your audience Define your target audience through demographics, psychographics, competitor analysis, and understanding consumer pain points. A smaller, highly relevant audience forms a solid foundation. 2. Research the competition…
Here are FIVE key reasons. Why is professional brand design important in business? Or, more importantly, in YOUR business? There are now countless ways for a business to communicate to its audience, through pictures, content or videos. However, there is one consistent thread that links them all; graphic and brand design, play the most striking…
The new Winter Olympics logo for the 2026 games. The new logo design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote. The logo for the 2026 Winter Olympic and Paralympic Games held in Milan and Cortina d’Ampezzo has…
Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992. Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration had not changed significantly since 1992. The…
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