Have you ever wondered about the importance of typography? As a marketing director or business owner, the answer may be: no, not really. You’ll have many critical aspects of business promotion and growth on your agenda; in your proverbial in-tray. And, if we may be so bold, typography may not be one of them. Yet,…
How and when will you know? And, why is it so significant? Change is Constant. When is the right time for a brand refresh? We’ll answer all your questions here. The one predictable thing about our unpredictable world is that things never stay the same. This applies ten-fold to the working environment, or so it…
Creating a strong brand is a cornerstone for business growth, fostering instant recognition and customer relationships. Here are concise tips for effective brand building: 1. Identify your audience Define your target audience through demographics, psychographics, competitor analysis, and understanding consumer pain points. A smaller, highly relevant audience forms a solid foundation. 2. Research the competition…
Here are FIVE key reasons. Why is professional brand design important in business? Or, more importantly, in YOUR business? There are now countless ways for a business to communicate to its audience, through pictures, content or videos. However, there is one consistent thread that links them all; graphic and brand design, play the most striking…
Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative can help you strengthen your branding by planning, designing and implementing your brand guidelines across all your marketing materials and channels. There’s a good reason…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
The Royal Mail has unveiled a range of stamps that celebrates the film, James Bond. London design studio Interabang has created a special range that celebrates more than 60 years of the world’s most famous spy. Design studio Interabang has created the range, which includes six stamps, a miniature sheet and a presentation pack. The…
By Steve Oakes Do you think brochures aren’t relevant anymore? Well, think again. For companies that have a lot to say, brochures are the perfect tool. Customers love having something to hold and flick through the pages while reflecting in their own time. Here are 4 more reasons why I think businesses must include brochures…
Royal Bank of Scotland’s £20 note is designed to celebrate nature and culture The Royal Bank of Scotland has launched the latest of its Fabric of Nature banknotes, featuring a design that aims to provide a more “unusual” representation of the nation. The £20 notes are the third in the series developed by a team of…
As 2019 concludes we take a moment to look at what design ideas to expect in 2020. Whatever your design ambitions are next year, adopting modern design ideas for your brand can be difficult. We have taken some of the weight off your shoulders with our top 5 predictions for graphic design in 2020. Predictions…
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