Have you ever wondered about the importance of typography? As a marketing director or business owner, the answer may be: no, not really. You’ll have many critical aspects of business promotion and growth on your agenda; in your proverbial in-tray. And, if we may be so bold, typography may not be one of them. Yet,…
How and when will you know? And, why is it so significant? Change is Constant. When is the right time for a brand refresh? We’ll answer all your questions here. The one predictable thing about our unpredictable world is that things never stay the same. This applies ten-fold to the working environment, or so it…
Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992. Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration had not changed significantly since 1992. The…
Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011 and have consistently achieved its mission to deliver fantastic cleaning results for all its customer’s appliances. In their 10th year, Ovenhands decided to rebrand their…
A good brand design agency is more than just outsourcing the design of your company logo and branding. The success with a design agency partnership is driven by your design agency taking a holistic view of your business. While considering all of your branding touchpoints; such as marketing material, website and communication systems. A good…
It was evident that after 13 successful years the PRS brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something was wrong, but couldn’t put their finger on it. Their logo was distorted and the cover photo didn’t work. The image of lots of people…
Investing in a professionally designed brand identity makes business sense. A successful brand identity is built around 9 characteristics. Q: What do an autism awareness charity and an accountancy practice have in common? A: They both invested in creating a brand identity. Autism Parent Empower wanted to raise awareness among families with children with autism…
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