Search engine optimisation (SEO) is now a much more common term as we continue to evolve through the digital age.

As the internet becomes increasingly more important for the success of a business, it is crucial that you encompass some sort of strategy around SEO and its place as the foundation for driving a relevant and engaged audience. We look at 5 quick and easy ways you can get your SEO activity underway. Whatever your website’s size or purpose, these tips could make all the difference.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown. They are ranked based on what the search engine considers most relevant to users. Payment isn’t involved, these listings are deemed organic/natural and are typically the most relevant – offering the best user experience.

If you build it they will come

Your website is rewarded for sending the right signals. SEO is the process of ensuring your content generates the right type of signals. Considering how search engines work, the algorithms which dictate their patterns, keywords and common terms are vital to the success of your search engine optimisation.

Audiences trust the organic results search engines provide. Studies show that over 80% of search engine clicks are generated from the top 3 organic positions. An investment in Search Engine Optimisation is a cost-effective marketing strategy. As a result, drive a relevant audience and increase the credibility of your business.

Optimising a website for Search Engine Optimisation has multiple layers involving various levels of time, skills and experience. From simple editing and content adjustments to outsourcing SEO agents, engagement at any level will show a positive result.

We have listed 5 quick and easy tips to get you started with SEO. These are relatively simple, but highly effective ways to get your foot on the Search Engine Optimisation ladder.

5 Search Engine Optimisation quick tips…

Focus Keyword

What is the main keyword you would like your web page to appear against in search results? Include this keyword as often as possible, without compromising content quality.

Meta Description

Edit the short snippet of information websites will use when presenting your page alongside the keyword results. Use the Focus Keyword within that description.

Image Attributes

When loading images on your web page, adjust the image attributes to include the Focus Keyword within the description.

Word Count

Typically, 250 – 350 words are the minimum word count needs to be competitive with your Search Engine Optimisation.

Outbound and In Bound Links

Having links to relevant content internally or externally is a great way of appearing on search engines. Building internal links within the content. Also, include an external link where suitable. These are quick ways to generate an organic audience.

There are increasingly more companies looking to search engine optimisation for a cost-effective, natural method for promoting their business. It is a critical tool for website owners to unlock an audience that is engaged with your message and interested in what you do. A good SEO strategy will benefit not only you, the website owner but your audience, allowing them to find you and the relevant content you offer.