Brand Design

The Importance of Typography

The Importance of Typography

Have you ever wondered about the importance of typography? As a marketing director or business owner, the answer may be: no, not really. You’ll have many critical aspects of business promotion and growth on your agenda; in your proverbial in-tray. And, if we may be so bold, typography may not be one of them. Yet,…

Your Branding. When Is The Right Time For A Brand Refresh?

Your Branding. When Is The Right Time For A Brand Refresh?

How and when will you know? And, why is it so significant? Change is Constant. When is the right time for a brand refresh? We’ll answer all your questions here. The one predictable thing about our unpredictable world is that things never stay the same. This applies ten-fold to the working environment, or so it…

Creating a Distinctive Brand Identity

Creating a Distinctive Brand Identity

Creating a Distinctive Brand Identity: A Guide for Professionals. Embarking on the journey of designing a brand identity is an exhilarating endeavour for any graphic designer. From conducting market research to infusing creative flair into logo options, the process is exciting. Witnessing the finalised logo out in the world, and captivating audiences is undeniably rewarding….

The Significance of Competitor BRAND ANALYSIS

The Significance of Competitor BRAND ANALYSIS

In this article, “The Importance of Competitor Brand Analysis,” we will explore the pivotal role in achieving business success. Understanding how distinct your company is from competitors is essential when aiming to be the preferred choice for customers. Differentiation is key. A thorough brand analysis is necessary to stand out and avoid the ordinary, whether…

10 TIPS for Brand Building

10 TIPS for Brand Building

Creating a strong brand is a cornerstone for business growth, fostering instant recognition and customer relationships. Here are concise tips for effective brand building: 1. Identify your audience Define your target audience through demographics, psychographics, competitor analysis, and understanding consumer pain points. A smaller, highly relevant audience forms a solid foundation. 2. Research the competition…

How can Branding help to improve YOUR business?

How can Branding help to improve YOUR business?

We’ve put together this article, “How Can Branding Help to Improve Your Business?” – a jargon-free guide to FIVE critical ways that the right visual and emotional message can impact your industry sector – and more to the point, the company you’re involved with. There are quite a few benefits, but we’ve picked out the…

What to look for in a Branding Agency

What to look for in a Branding Agency

(And, why is it so important?) The Decision… Is Yours. Branding isn’t just about graphic design, although it most certainly IS a part of it. You already know that it’s much more significant, wider and more strategic than that. Outstanding branding also builds trust. Done well, it can even increase the perceived value of your goods and…

Design Council reveals the refreshed brand identity

Design Council reveals the refreshed brand identity

We love referring to fantastic design work and what OPX has created for Design Council ticks those boxes. Design Agency OPX has created a new identity for the Design Council which has been put through a sustainability and accessibility audit. OPX Studio has refreshed the Design Council’s branding with a simplified design system and graphic…

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