Investing in a professionally designed brand identity makes business sense. A successful brand identity is built around 9 characteristics. Q: What do an autism awareness charity and an accountancy practice have in common? A: They both invested in creating a brand identity. Autism Parent Empower wanted to raise awareness among families with children with autism…
Sigma Partners is a firm of experienced and qualified Chartered Certified Accountants with a long record of excellence. From our base in Mid Sussex, we are well placed to meet the accountancy needs of any small and medium-sized business. It’s a competitive world! The results of a Google search for ‘Accountant in <your county>’ return…
What are Brand Guidelines? Brand Guidelines are a set of rules that explain how your brand works. You may have heard brand guidelines also referred to as brand standards, style guides or a brand book. These guidelines typically include basic information such as: An overview of your brand’s history, vision and personality Brand identity guidelines include brand…
How to write a good design brief to get the design you want! How do you get exactly the design you want? The ideal design you envisage in your mind, the one to take your business to the next level? A good creative design brief is the answer. A thorough design brief is the single most critical…
Your brand is more than your logo. In a commercial context, brands are all about connecting customers to businesses. Your logo and its ability to send out the right signals about your brand and what it represents is an all-important connecting tool in your business armoury. But it’s not the only tool. To make that logo…
When establishing the look and feel of your brand’s logo, there are a lot of things to consider. Choosing the right colour can be critical in portraying the right kind of message from your brand. Is your brand energetic, joyful and alive? Yellow could be a colour to reflect your personality. If you’re more relaxed…
Exhibition design and build. It’s all about the experience… We had fantastic feedback from our client after their latest exhibition in Chicago. “Our best ever” were the exact words of GEW’s Marketing Manager. These photos are a selection taken from LabelExpo which include a 7ft square Floor Decal and 9ft x 6ft imposing Entrance Banner. LabelExpo…
Turquoise Creative was commissioned to undertake the design of a new corporate brochure for Initial Facilities Water Services. The specific directive was to preserve the essence of the corporate brand styling while infusing vitality into the brochure’s overall presentation. Turquoise executed this brief by employing a strategic blend of abstract visuals, product-centric imagery, and bold…
Apple and its sub-brand iPhone are the two most desirable brands in the World. The top echelons of the 2013 Brand Desire listing, are a varied mix of products, services and categories. Within it, Ferrari revs it up at position 3. Tiffany sparkles with affordable luxury at number 4. Marmite full of British heritage is…
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