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Turquoise Creative Ltd is registered in England No. 06466424

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  • We use these 5 principles when we start to develop a logo for our clients.
  • Simple.
  • Memorable.
  • Timeless.
  • Versatile.
  • Appropriate.
  • Scalable.
  • Examples of our logo design
  • Contact us for a FREE Brand Audit.
Home » Our Blog » Brand Design » What makes a good logo design?

What makes a good logo design?

BySteve Oakes January 18, 2024 4 minute read.

The function behind a logo design goes far beyond being just a beautiful visual that you can add to your marketing communications. Your logo is at the heart of your branding achievement, your logo should reflect the essence of your company’s tone of voice and personality.

A good logo design is effective and memorable. It is clear and distinctive, relevant, efficient, graphic, simple in form and reflects a brand message. A concept or “rationale” is usually found behind an effective logo, and it communicates the intended message. A logo must be able to be printed at any size and be effective without colour. A great logo typically condenses two things: great concept and great design execution.

Good Logo Design

We use these 5 principles when we start to develop a logo for our clients.

Simple.

FedEx

A simple logo design is easy to recognise and makes the logo flexible, scalable and timeless. A good logo features something unique and distinct without being overly complicated.

For example, the arrow in the FedEx logo!

Memorable.

Nike Logo

Designing a simple and appropriate logo creates a lasting impression. Memorable company logos are the ones that survive the test of time.

For example, Nike!

Timeless.

Marmite Logo

An effective and efficient logo should withstand decades. Always ask yourself, will the logo still be relevant in 10, 20, 50 years?

For example, Marmite!

Versatile.

A compelling logo must be able to work across a variety of applications including marketing collateral, packaging, website and social media.

For example, BMW!

Appropriate.

AXA Logo

The logo must be designed for its market. For example, an insurance company logo would be very different from an IT company!.

For example, AXA!

Scalable.

When considering your logo design, remember that it may need to be scaled up and down. The design must remain clear and strong whatever size it ends up. For example, your logo may need to be small enough to fit onto a business card or in a social media avatar, but may also need to be large enough to fit on a sign or billboard. The versatility of your logo relies on its simplicity – a complicated logo design will not deliver the impact on a small or large scale.

Examples of our logo design

Creating a logo is one of the most important stages in setting up a business.

The logo is the basis of the business’s branding strategy. It should illustrate everything you want people to think about your brand, in a simple and captivating way.

A good logo design is a logo that reflects the spirit of the brand so that people who first see the logo will already be able to know what the brand is about. A brilliant logo manages to do exactly that in a clever and unique visual language.


Contact us for a FREE Brand Audit.

Turquoise Creative has over 25 years in Brand Design, Logo Design and Brand Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 07813 33978 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.


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Website Navigation

Brand Design in Sussex
Creative thinking to grow your business

Expertise


  • brand design
    Brand
  • logo design
    Logo
  • advertising design
    Advertising
  • direct marketing design
    DM
  • exhibition design
    Exhibition
  • web design
    Web

About Us


  • Testimonials
    About Us
  • Testimonials
    The Team
  • Testimonials
    Testimonials
  • Testimonials
    Contact Us

Our Work


  • World in Ruins book design

Blog


How Your Brand Identity Directly Impacts Sales, Growth, and Results

2 minute read.

Understanding the Difference Between Marketing and Branding

3 minute read.

How can a set of brand guidelines help your business?

6 minute read.
Typography

The Importance of Typography

6 minute read.

Your Branding. When Is The Right Time For A Brand Refresh?

6 minute read.

The Power of Professional Brand Design

3 minute read.

About us

Bringing brands to life, while giving you a creative advantage.
Turquoise Creative is the inspiration of Steve Oakes, branding specialist.

The Team

Who makes Turquoise tick.
We’re branding specialists, serving the needs of the SME and corporate sectors throughout Sussex, and the South East.

Website Design

Testimonials

Hear what our clients have to say Turquoise Creative has been shaping brands for over 15 years thanks to our many clients.

Want to discuss your
next project?

Get in touch

Contact Us

Call : 07813 339 789

E : ideas@turquoise-creative.co.uk

Turquoise House
35 Henley Close
Maidenbower, Crawley
West Sussex RH10 7QU

Turquoise Creative Ltd is registered in England No. 06466424