The importance of Brand Identity design has become a focal point for Brand Marketers and businesses looking to stand out from the competition. 77% of marketing leaders say a strong brand is critical to their growth plans.
At Turquoise Creative we agree, that a strong brand, that is consistently represented not only impacts the perception of your company but also the success of all marketing. That’s why we work with clients to ensure the brand design is a calculated pursuit that encompasses the ethos of the company, its ambitions and tone of voice.
Brand identity design plays a key role in the creation, development, and marketing of every single business. Here are the main reasons we think a well-developed brand identity is a key to the success of a business.
It gives your business a unique aesthetic
Your business is unique. Not only for the product or service it offers but primarily for the staff that make it possible. Build an identity that visually represents the people and their contribution to the brand.
Enable customer recognition
If your brand is easily recognised it makes your sales process a lot easier, if you are recognised for quality and outstanding service, you have to spend less time convincing people of your qualities.
Allows consistent dialogue with your customer
If you are driving a message that is consistent, your potential customer will spend less time decoding your offering. With a consistent dialogue, your customer will know where, and how to find the information they need.
Makes your reputation stand out in the market
As with customer recognition, your brand will come to signify your reputation and adopt key characteristics from your customer interactions. It is important that you adhere to the values of your brand, if your brand conveys quality but your products are lacking, you will soon be found out and your brand identity compromised.
Separated yourself from the competition
What is your competition doing? Is it all very much the same? Separate yourself from your competition, not only by the products or services you sell but also by the foundations your business operates from. This gives customers a welcome relief from the norm and gives them a good reason to move away from their competitors.
When it comes to a consistent brand identity we have seen that the brands that maintain a dominant position in the minds of their customers are the ones that have developed an ethos behind their brand. This ethos goes deeper than a good-looking logo and colour palette.