There is nothing more damaging to a brand’s growth than being stagnant, unevolved and unaligned. At its very core, a brand should be at the forefront of the industry and position itself as relevant to the current climate.
If the brand does not evolve in line with the market it will soon be perceived as archaic and unevolved. It is vital to ensure that you have an active strategy to ensure Brand Growth and that your business is at the forefront of industry evolution.
Business growth ambitions and planning
Brand Growth does not function in a silo, it is the result of careful planning and is founded on business growth ambitions, marketing and brand identity. Your marketing strategy, brand strategy and business strategy all contribute to the overall growth of your business. Each requires adequate attention to realise maximum returns. It is common that your marketing and brand strategy are interchangeable and given priority over each other, in truth, they must work in tandem and complement each other.
As we have discussed in our previous posts, branding transcends logo and colours to build a message, branding is how you establish that brand message. Branding is crucial to maintaining an audience that is willing to broadcast the benefits and integrity of your brand. As such, your brand and marketing strategy should go hand in hand to build an emotional connection with your audience.
Your brand and marketing strategy, if executed correctly will form the foundation for the overall growth of your business. If your audience is positive about their brand experience, they will establish an emotional connection that ensures a long-term, invaluable and loyal customer base. From this point, the business growth feels almost organic.