Unravelling the Threads: In the dynamic world of business, the terms “marketing” and “branding” are often used interchangeably, leading to confusion about their distinct roles and contributions. Turquoise Creative is here to shed light on this crucial distinction, helping businesses navigate the intricate web of strategies for success. Defining Marketing and Branding: Marketing. Marketing is…
Businesses spend hundreds of thousands of pounds on marketing, social media and content. However, very few do this with a clear and thought-out brand strategy. The key to a brand strategy, is your brand story, allowing you to craft value, earn loyalty and drive engagement from your audience. Your brand, as we have highlighted in…
In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the reasons, purpose and desired outcomes of brand marketing campaigns. Why invest in Brand Marketing? Brand Marketing influences the decisions of both end consumers and businesses….
Good graphic design in digital marketing shows your commitment to your brand. It also establishes a consistent brand identity in the market. It enables consumers to know who you are and what your business is all about. Get it right, and it can catapult your business into the front of minds, and drive emotional responses…
How to write a good design brief to get the design you want! How do you get exactly the design you want? The ideal design you envisage in your mind, the one to take your business to the next level? A good creative design brief is the answer. A thorough design brief is the single most critical…
The Year of the Zebra Commercial Solicitors Acumen Business Law work in Brighton, Sussex and the South East. Acumen Business Law is an award-winning, innovative and dynamic Law Firm, providing legal services in a way different to other law firms: What a fun evening we had at the Gatwick Office Launch Party of ACUMEN BUSINESS LAW…
Allocate time in your diary to network and maximise the time while you are doing so. Be open to any opportunities that may arise. Attend a variety of different networking events – structured and open. Find the style of event that suits you and your business. Always arrive early and allow time for parking and…
Apple and its sub-brand iPhone are the two most desirable brands in the World. The top echelons of the 2013 Brand Desire listing, are a varied mix of products, services and categories. Within it, Ferrari revs it up at position 3. Tiffany sparkles with affordable luxury at number 4. Marmite full of British heritage is…
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