The new Winter Olympics logo for the 2026 games. The new logo design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote. The logo for the 2026 Winter Olympic and Paralympic Games held in Milan and Cortina d’Ampezzo has…
Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative can help you strengthen your branding by planning, designing and implementing your brand guidelines across all your marketing materials and channels. There’s a good reason…
Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
Studies show that 75% of consumers have developed a preference for a certain ‘type’ of brand. A desirable brand is one that enables the belief that we can become ourselves or achieve aspirational goals as a result of it. Countless studies have been conducted suggesting that brands are valuable assets. Their colour, values and positioning…
One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market research and add a touch of design magic through the creative process. Then finally narrowing the design down to an approved logo and seeing it…
Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011 and have consistently achieved its mission to deliver fantastic cleaning results for all its customer’s appliances. In their 10th year, Ovenhands decided to rebrand their…
There are now countless ways for a business to communicate to its audience, through pictures, content or videos. However, there is one consistent vein that links them all; graphic and brand design, play the most striking role in conveying the message most effectively and consistently. Professional Brand Design has never been more important. Well thought…
Toyota reveals new logo and visual identity for Europe The “forward-facing” brand identity for the Japanese car company Toyota includes an on-trend flat logo in an attempt to create a more “premium” appearance. Toyota has unveiled a new logo and visual identity for its Europe division, which looks to oversee the car company’s journey into…
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