typeface

Visual identity for online supermarket Weezy

April 12, 2021May 24, 2022 3 minute read.

A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…

News & Views

What does the typeface say about your brand?

August 22, 2016May 24, 2022 4 minute read.

The role of typography is twofold: To clearly connect with your customers and Accurately reflect the character of your brand Just as colours play an important role in the communication of your brand, so too does the typeface. Using a default font on your logo, for example, could be seen as a lack of attention…

News & Views

Vintage-style logos

December 16, 2013May 24, 2022 3 minute read.

Vintage-style logos… Our modern world is undeniably complex. Society is obsessed with creating faster, bigger, more powerful technology that seeps into our everyday lives and makes us more connected to more people in more places. Everything is faster, more disposable and less connected to real life. This creates an atmosphere that some people embrace and…

News & Views

Typography tutorial

October 23, 2013May 24, 2022 3 minute read.

Leading, Tracking and Kerning At Turquoise Creative we love typography and we thought you might be interested in learning some typography principles yourself. When designing layouts and adjusting type, it is important to understand the basics of working with text, line spacing, and letter spacing. This article briefly covers leading, kerning, and tracking for you…

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