typeface

News & Views
What does the typeface say about your brand?
August 22, 2016May 24, 2022 4 minute read.
The role of typography is twofold: To clearly connect with your customers and Accurately reflect the character of your brand Just as colours play an important role in the communication of your brand, so too does the typeface. Using a default font on your logo, for example, could be seen as a lack of attention…
Read More What does the typeface say about your brand?
News & Views
Typography tutorial
October 23, 2013May 24, 2022 3 minute read.
Leading, Tracking and Kerning At Turquoise Creative we love typography and we thought you might be interested in learning some typography principles yourself. When designing layouts and adjusting type, it is important to understand the basics of working with text, line spacing, and letter spacing. This article briefly covers leading, kerning, and tracking for you…
Read More Typography tutorial

End of content

Do you need a quote for your next project ?

Get in touch today

Article filter

More to read...

2 minute read.

In today’s competitive market, a strong brand identity is more than just a logo and a colour palette — it’s the foundation of your business’s success. Your brand identity shapes...

3 minute read.

Unravelling the Threads: In the dynamic world of business, the terms “marketing” and “branding” are often used interchangeably, leading to confusion about their distinct roles and contributions. Turquoise Creative is...

6 minute read.

Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative...

6 minute read.

Have you ever wondered about the importance of typography? As a marketing director or business owner, the answer may be: no, not really. You’ll have many critical aspects of business...

6 minute read.

How and when will you know? And, why is it so significant? Change is Constant. When is the right time for a brand refresh? We’ll answer all your questions here...

3 minute read.

The Power of Professional Brand Design: Why It Matters for Your Business. In today’s fast-paced digital world, where every business vies for attention, standing out amidst the noise is more...

3 minute read.

Creating a Distinctive Brand Identity: A Guide for Professionals. Embarking on the journey of designing a brand identity is an exhilarating endeavour for any graphic designer. From conducting market research...

3 minute read.

Fuelling Business Growth with Turquoise Creative In today’s competitive business landscape, establishing a strong brand identity has become essential for companies of all sizes. A well-crafted brand design can not...

2 minute read.

In this article, “The Importance of Competitor Brand Analysis,” we will explore the pivotal role in achieving business success. Understanding how distinct your company is from competitors is essential when...

3 minute read.

Discover the influential role of colour in shaping brand identities and communication. Impact of colour on branding. In the realm of brands, colour stands out as a powerful tool, offering...

2 minute read.

Creating a strong brand is a cornerstone for business growth, fostering instant recognition and customer relationships. Here are concise tips for effective brand building: 1. Identify your audience Define your...

5 minute read.

We’ve put together this article, “How Can Branding Help to Improve Your Business?” – a jargon-free guide to FIVE critical ways that the right visual and emotional message can impact...

5 minute read.

(And, why is it so important?) The Decision… Is Yours. Branding isn’t just about graphic design, although it most certainly IS a part of it. You already know that it’s much more...

3 minute read.

Here are FIVE key reasons. Why is professional brand design important in business? Or, more importantly, in YOUR business? There are now countless ways for a business to communicate to...

3 minute read.

We have some fantastic news! Turquoise Creative is proud to be sponsoring the Three Bridges CC Ladies Cricket Team for their first season in the SCF Women’s Soft Ball East...

6 minute read.

Turquoise Creative’s latest blog, “Why do I need a responsive website?” is aimed fairly and squarely at business owners like you on the cusp of investing in a website. We’ll...

6 minute read.

We love referring to fantastic design work and what OPX has created for Design Council ticks those boxes. Design Agency OPX has created a new identity for the Design Council...

3 minute read.

What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your...

6 minute read.

The digital landscape and online advertising have undergone rapid transformations, significantly impacting customer interactions and the overall representation of your business. It’s crucial to ensure accurate and compelling messaging, as...

4 minute read.

If your brand was a cup of coffee, what type of coffee would it be? So, we’re asking: How can a brand audit refresh your business? Imagine stepping into your...

3 minute read.

One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market...

2 minute read.

Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011...

2 minute read.

Evolution & Future. Here are some of our 2021 design predictions. There is little doubt that 2020 was unprecedented for demanding change and evolution in all our personal and business...

3 minute read.

Businesses spend hundreds of thousands of pounds on marketing, social media and content. However, very few do this with a clear and thought-out brand strategy. The key to a brand...

2 minute read.

The creation and evolution of business brands have been a common topic of discussion for us. When looking at the successful brands currently in the market, there is one common...

4 minute read.

The creative agency has evolved to be a crucial support partner for marketing professionals. The marketing manager role in recent years has become more varied than most roles within an...

2 minute read.

Make it snappy with Infographics Our ever-diminishing attention is now less than that of a goldfish, which apparently is 9 seconds! Since that’s the case we need to find ways...

4 minute read.

Some designers employ moodboards in their process, some don’t. Personally, I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the...

6 minute read.

A good brand design agency is more than just outsourcing the design of your company logo and branding. The success with a design agency partnership is driven by your design...

5 minute read.

By Steve Oakes Do you think brochures aren’t relevant anymore? Well, think again. For companies that have a lot to say, brochures are the perfect tool. Customers love having something...

3 minute read.

Turquoise Creative designs business stationery: letterheads, business cards and compliment slips. Professionally designed business stationery gives the right impression to your clients and customers. Turquoise Creative are experts in business...

3 minute read.

The unpredictable impact of COVID-19 has had an unprecedented effect on businesses all over the world. The lack of social interaction has really changed the way a lot of businesses...

4 minute read.

The function behind a logo design goes far beyond being just a beautiful visual that you can add to your marketing communications. Your logo is at the heart of your...

3 minute read.

REVOOLA Mind & Body is a highly sophisticated and interactive Mind & Body Fitness App to help everyone be at their best, every day. Mind & Body – We believe...

2 minute read.

There is nothing more damaging to a brand’s growth than being stagnant, unevolved and unaligned. At its very core, a brand should be at the forefront of the industry and...

3 minute read.

As 2019 concludes we take a moment to look at what design ideas to expect in 2020. Whatever your design ambitions are next year, adopting modern design ideas for your...

3 minute read.

The importance of Brand Identity design has become a focal point for Brand Marketers and businesses looking to stand out from the competition. 77% of marketing leaders say a strong...

3 minute read.

In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the...

3 minute read.

Brand recognition and awareness play a huge part in building credibility with your customers and developing new clients. Considering your brand marketing strategy is especially important as your company entering...

2 minute read.

Good graphic design in digital marketing shows your commitment to your brand. It also establishes a consistent brand identity in the market. It enables consumers to know who you are...

3 minute read.

2019 is in full swing, the trends of 2018 now nothing more than a distant memory. The need for fresh, innovative graphic design is now front of mind for many...

3 minute read.

Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally...

4 minute read.

Trade shows and exhibitions are an excellent way for your business to gain exposure and meet prospective clients. But with the venue crawling with flashy, gimmicky competitors, it’s easy for...

2 minute read.

Stand-out exhibition design. Our exhibition design for GEW #gewuv was a distinctive stand for LabelExpo Americas in Chicago. That made their business stand out but maintained maximum visual impact. It...

3 minute read.

Search engine optimisation (SEO) is now a much more common term as we continue to evolve through the digital age. As the internet becomes increasingly more important for the success...

5 minute read.

Given our recent work with Coverzone and their B2B and B2C brochures. We thought we would have a look back at an article, we put together on the importance of...

4 minute read.

It is important for all businesses to monitor their industry and keep ahead of the changes in technology, message delivery and consumer integration. In modern times, the biggest change seen...

5 minute read.

Celebrating a decade of innovation and excellence, Turquoise Creative has reached a remarkable milestone. The journey has been swift and dynamic, marked by a decade of collaboration with exceptional clients,...

3 minute read.

It was evident that after 13 successful years the PRS brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something...

2 minute read.

Investing in a professionally designed brand identity makes business sense. A successful brand identity is built around 9 characteristics. Q: What do an autism awareness charity and an accountancy practice...