Some designers employ moodboards in their process, some don’t. Personally, I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the branding process. What is a moodboard and why do I need one? A moodboard is like a collage containing a variety of images, text, and…
A good brand design agency is more than just outsourcing the design of your company logo and branding. The success with a design agency partnership is driven by your design agency taking a holistic view of your business. While considering all of your branding touchpoints; such as marketing material, website and communication systems. A good…
By Steve Oakes Do you think brochures aren’t relevant anymore? Well, think again. For companies that have a lot to say, brochures are the perfect tool. Customers love having something to hold and flick through the pages while reflecting in their own time. Here are 4 more reasons why I think businesses must include brochures…
The unpredictable impact of COVID-19 has had an unprecedented effect on businesses all over the world. The lack of social interaction has really changed the way a lot of businesses navigate and poses a lot of new challenges. Businesses are going to have to adapt and build new communication channels to meet the change in…
The function behind a logo design goes far beyond being just a beautiful visual that you can add to your marketing communications. Your logo is at the heart of your branding achievement, your logo should reflect the essence of your company’s tone of voice and personality. A good logo design is effective and memorable. It…
REVOOLA Mind & Body is a highly sophisticated and interactive Mind & Body Fitness App to help everyone be at their best, every day. Mind & Body – We believe that both mind & bodywork in harmony; never one without the other. So, enhancing ‘fitness’ and wellbeing is always about understanding and working with both…
As 2019 concludes we take a moment to look at what design ideas to expect in 2020. Whatever your design ambitions are next year, adopting modern design ideas for your brand can be difficult. We have taken some of the weight off your shoulders with our top 5 predictions for graphic design in 2020. Predictions…
The importance of Brand Identity design has become a focal point for Brand Marketers and businesses looking to stand out from the competition. 77% of marketing leaders say a strong brand is critical to their growth plans. At Turquoise Creative we agree, that a strong brand, that is consistent, not only impacts the perception of…
In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the reasons, purpose and desired outcomes of brand marketing campaigns. Why invest in Brand Marketing? Brand Marketing influences the decisions of both end consumers and businesses….
Brand recognition and awareness play a huge part in building credibility with your customers and developing new clients. Considering your brand marketing strategy is especially important as your company entering its growth phase. Brand recognition, continuity and messaging need to be careful planning, ensuring your potential new client’s first impression of your business is long-lasting…
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