Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative can help you strengthen your branding by planning, designing and implementing your brand guidelines across all your marketing materials and channels. There’s a good reason…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
The digital landscape and online advertising have undergone rapid transformations, significantly impacting customer interactions and the overall representation of your business. It’s crucial to ensure accurate and compelling messaging, as well as employing effective delivery methods, to align with your company’s function and maintain a positive external perception. Staying attuned to these changes is essential…
If your brand was a cup of coffee, what type of coffee would it be? So, we’re asking: How can a brand audit refresh your business? Imagine stepping into your favourite coffee shop. A welcome smile awaits, and the familiar aroma reminds you this is the place where you are delighted to spend the next…
One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market research and add a touch of design magic through the creative process. Then finally narrowing the design down to an approved logo and seeing it…
Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011 and have consistently achieved its mission to deliver fantastic cleaning results for all its customer’s appliances. In their 10th year, Ovenhands decided to rebrand their…
Businesses spend hundreds of thousands of pounds on marketing, social media and content. However, very few do this with a clear and thought-out brand strategy. The key to a brand strategy, is your brand story, allowing you to craft value, earn loyalty and drive engagement from your audience. Your brand, as we have highlighted in…
The creation and evolution of business brands have been a common topic of discussion for us. When looking at the successful brands currently in the market, there is one common factor that combines them all, they all had a clear and well thought out brand strategy. It is common for a business to approach its…
The creative agency has evolved to be a crucial support partner for marketing professionals. The marketing manager role in recent years has become more varied than most roles within an organisation. Many of which could be supported by a creative agency. As well as strategic planning, administration, operations, reporting, SEO and events, the marketeer has…
Some designers employ moodboards in their process, some don’t. Personally, I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the branding process. What is a moodboard and why do I need one? A moodboard is like a collage containing a variety of images, text, and…
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