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  • It's a competitive world!
  • Out with the old…
  • In with the new brand identity
  • The name…
  • The logo…
  • The colours…
  • Imagery…
  • Consistency across all communications…
  • What does your brand image say about you?
Home » Our Blog » News & Views » Sigma Partners

Sigma Partners

BySteve Oakes May 24, 2022 4 minute read.

Sigma Partners is a firm of experienced and qualified Chartered Certified Accountants with a long record of excellence. From our base in Mid Sussex, we are well placed to meet the accountancy needs of any small and medium-sized business.

Sigma Partners

It’s a competitive world!

The results of a Google search for ‘Accountant in <your county>’ return pages and pages of suggestions. This just confirms how competitive the accountancy industry is. Add to this the emergence of cloud technology, accountancy practices need to adapt and add value in order to stand out from the crowd.

Out with the old…

We met a forward-thinking team of partners in July 2016, whilst they were still trading as Wilder Coe. At the time, they were going through a restructuring of the business. The evolution meant a complete name change was required and a new brand identity design that could incorporate two parts of the new business; the accountancy practice and the payroll bureau.

Sigma Partners

In with the new brand identity

The steps to creating a brand were completely unknown to the partners, so they were extremely happy to be guided by us throughout the process.

The name…

Firstly, we needed to come up with a new name. The name needed to reflect the firm’s experience as qualified Chartered Certified Accountants and their long record of excellence. It had to appeal to its target market; budding entrepreneurs established businesses and individuals in vocational fields.

During a fun and energetic meeting, which we facilitated, the partners decided on the name Sigma Partners.

The logo…

The next step was to develop a series of brand identity designs playing on the sigma symbol.

Sigma Partners

The uppercase sigma is familiar to those regularly using spreadsheets, however, the lowercase sigma symbol is not so well known and this is what we incorporated into the logotype to create a subtle but memorable identity.

Sigma Partners

The colours…

Research reinforces how important colour is when developing a brand identity:

  • 60% of the time people will decide if they are attracted or not to a message – based on colour alone!
  • Colour can increase brand recognition by up to 80%.

The dominant colours for the Sigma brand are green and blue. Green symbolises life, vitality, balance and energy. This gives Sigma’s clients the reassuring feeling that they are qualified to assist their business.

Green is associated with growth, harmony, freshness, safety, and the environment. Green is also traditionally associated with money, finances, banking and ambition.

Blue is a calming colour that denotes security, confidence, intelligence and trust. Deep shades of blue are a sign of expertise, further endorsing the comfort that Sigma’s clients are in the hands of a qualified and skilled accountancy practice.

Imagery…

To reflect the local area where Sigma’s clients are based, landscape photography from around Mid Sussex has been used on the website, creating energy and balance for the brand.

Sigma Partners

Consistency across all communications…

The new logos have been implemented across all communication channels, including stationery, advertising, website, signage and social media.

Sigma Partners

The lowercase sigma theme can also be seen throughout the website.

The future for Sigma Partners

Sigma Partners now has a clean modern image and a new face to promote to their target market. Their new brand identity underpins how they help small and medium-sized businesses in the Mid Sussex area to plan their business, handling all aspects of taxation from self-assessment to corporation tax, assisting in financial planning, audit and providing business consultancy.


“ From the beginning, Steve was fully engaged with the project and completely understood what we wanted to achieve with the rebrand.

All of the design concepts he produced were excellent and produced a considerable amount of dialogue between the partners!!

His vision and creative input were excellent and also keep the project moving and on track, whilst also advising on other items around the rebrand. We are all delighted with the outcome.”
Simon Lea
Director – Sigma Partners

What does your brand image say about you?

In order to flourish and grow, businesses need to evolve, just as Sigma Partners has done. If you feel that your brand no longer represents your business and you would like an informal chat to see how you can refresh or completely change your image, feel free to call us on 01293 886805 or email us.


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Website Navigation

Brand Design in Sussex
Creative thinking to grow your business

Expertise


  • brand design
    Brand
  • logo design
    Logo
  • advertising design
    Advertising
  • direct marketing design
    DM
  • exhibition design
    Exhibition
  • web design
    Web

About Us


  • Testimonials
    About Us
  • Testimonials
    The Team
  • Testimonials
    Testimonials
  • Testimonials
    Contact Us

Our Work


  • World in Ruins book design

Blog


How Your Brand Identity Directly Impacts Sales, Growth, and Results

2 minute read.

Understanding the Difference Between Marketing and Branding

3 minute read.

How can a set of brand guidelines help your business?

6 minute read.
Typography

The Importance of Typography

6 minute read.

Your Branding. When Is The Right Time For A Brand Refresh?

6 minute read.

The Power of Professional Brand Design

3 minute read.

About us

Bringing brands to life, while giving you a creative advantage.
Turquoise Creative is the inspiration of Steve Oakes, branding specialist.

The Team

Who makes Turquoise tick.
We’re branding specialists, serving the needs of the SME and corporate sectors throughout Sussex, and the South East.

Website Design

Testimonials

Hear what our clients have to say Turquoise Creative has been shaping brands for over 15 years thanks to our many clients.

Want to discuss your
next project?

Get in touch

Contact Us

Call : 07813 339 789

E : ideas@turquoise-creative.co.uk

Turquoise House
35 Henley Close
Maidenbower, Crawley
West Sussex RH10 7QU

Turquoise Creative Ltd is registered in England No. 06466424