When establishing the look and feel of your brand’s logo, there are a lot of things to consider. Choosing the right colour can be critical in portraying the right kind of message from your brand.

Is your brand energetic, joyful and alive?

Yellow could be a colour to reflect your personality. If you’re more relaxed and peaceful, then maybe a cool green or blue colour could be for you.

Brand design.

This long-form infographic takes you through some of the most famous household brands’ logos and analyses the connotations of their colour. It also looks into some of the lesser-known details about a brand’s logo such as the cost.

Colour, Value and Evolution of Logos.