As we’re a team of designers, we have an opinion on pretty much everything
In an ever-shifting marketplace, the businesses that thrive are those that aren’t afraid to evolve. A strong, relevant brand is more than a logo, it’s the promise you make to your customers, the way you stand out, and how you stay memorable. At Turquoise Creative, we believe a timely rebrand isn’t a luxury; it’s a…
Businesses evolve. Markets change. Audiences expect more. But what happens if your brand doesn’t keep up? A strong brand identity should reflect who you are today, not who you were 5 years ago. If your visuals, messaging, or reputation feel out of step with your business, it could be holding you back rather than pushing…
They say you never get a second chance to make a first impression—and in business, that couldn’t be more true. In today’s fast-paced world, where people scroll, click, and swipe within seconds, your brand has only a brief moment to capture attention and create trust. Research shows that people form an opinion about a business…
In today’s competitive marketplace, your brand identity is more than just a logo—it’s the story you tell, the emotions you spark, and the lasting impression you create. A strong brand helps your business stand out, build trust, and connect with your audience on a deeper level. At Turquoise Creative, we specialise in helping ambitious businesses…
Your brand is more than just a logo or a tagline—it’s the identity that shapes how your customers perceive your business. But as markets evolve and customer expectations change, how do you know if your brand is still performing at its best? That’s where a brand audit comes in. A brand audit is a comprehensive…
In today’s competitive market, a strong brand identity is more than just a logo and a colour palette — it’s the foundation of your business’s success. Your brand identity shapes perceptions, builds trust, and influences purchasing decisions. Without a clear and consistent brand, potential customers may overlook your business in favour of competitors who have…
Unravelling the Threads: In the dynamic world of business, the terms “marketing” and “branding” are often used interchangeably, leading to confusion about their distinct roles and contributions. Turquoise Creative is here to shed light on this crucial distinction, helping businesses navigate the intricate web of strategies for success. Defining Marketing and Branding: Marketing. Marketing is…
Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative can help you strengthen your branding by planning, designing and implementing your brand guidelines across all your marketing materials and channels. There’s a good reason…
Have you ever wondered about the importance of typography? As a marketing director or business owner, the answer may be: no, not really. You’ll have many critical aspects of business promotion and growth on your agenda; in your proverbial in-tray. And, if we may be so bold, typography may not be one of them. Yet,…
How and when will you know? And, why is it so significant? Change is Constant. When is the right time for a brand refresh? We’ll answer all your questions here. The one predictable thing about our unpredictable world is that things never stay the same. This applies ten-fold to the working environment, or so it…
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