The creative agency has evolved to be a crucial support partner for marketing professionals. The marketing manager role in recent years has become more varied than most roles within an organisation. Many of which could be supported by a creative agency. As well as strategic planning, administration, operations, reporting, SEO and events, the marketeer has…
Make it snappy with Infographics Our ever-diminishing attention is now less than that of a goldfish, which apparently is 9 seconds! Since that’s the case we need to find ways of capturing people’s attention and engaging with them in super-fast time. This is an infographic we used in our article about colour and branding. We…
Some designers employ moodboards in their process, some don’t. Personally, I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the branding process. What is a moodboard and why do I need one? A moodboard is like a collage containing a variety of images, text, and…
Leo Burnett’s campaign doesn’t feature the ‘Golden Arches’ or even the word McDonald’s – but you instantly know who it’s for. The latest billboard campaign for McDonald’s is as stripped back as it gets. There are no images of burgers, customers, restaurants or glowing warm logos in the rain – just a few words on…
A good brand design agency is more than just outsourcing the design of your company logo and branding. The success with a design agency partnership is driven by your design agency taking a holistic view of your business. While considering all of your branding touchpoints; such as marketing material, website and communication systems. A good…
The return of the poster. Creatives around the world have been producing posters in response to the Covid-19 crisis. In the past few months, posters have become an important tool for sharing information and lifting people’s spirits. The coronavirus has inspired a wave of creative projects – from short films to poems and digital artworks….
By Steve Oakes Do you think brochures aren’t relevant anymore? Well, think again. For companies that have a lot to say, brochures are the perfect tool. Customers love having something to hold and flick through the pages while reflecting in their own time. Here are 4 more reasons why I think businesses must include brochures…
The enduring appeal of board games. Prioritising audiences, design and innovative game mechanics, modern tabletop gaming has surged in popularity in recent years, and the current coronavirus lockdown is only bolstering this trend. In the week ending 21 March 2020, sales of board games were up 240% in the UK, compared to the same week…
Turquoise Creative designs business stationery: letterheads, business cards and compliment slips. Professionally designed business stationery gives the right impression to your clients and customers. Turquoise Creative are experts in business stationery design. Many businesses go to the trouble of designing a logo but then don’t apply the same look and feel to their stationery. Staying…
Royal Bank of Scotland’s £20 note is designed to celebrate nature and culture The Royal Bank of Scotland has launched the latest of its Fabric of Nature banknotes, featuring a design that aims to provide a more “unusual” representation of the nation. The £20 notes are the third in the series developed by a team of…
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