As we’re a team of designers, we have an opinion on pretty much everything
Yale, which sells a range of digital security products as well as traditional locks, needed a coherent global brand that balanced heritage and modernity. GW+Co has rebranded security company Yale in an attempt for coherence and a more future-focused brand positioning. The new identity includes a refreshed logo, colour palette and bespoke typeface. As well…
Design studio SomeOne has given the American restaurant chain a new identity in the hopes of making it a high street favourite. TGI Fridays, now Fridays, has been rebranded by London-based design studio SomeOne as it ventures into the home delivery market and makes a bid to become “famous again”. The new identity includes a…
mPharma aims to make medication more widely available – and at cheaper prices – across pharmacies in all areas of Africa. NB Studio and Michael Wolff have created the visual identity for health start-up mPharma and its people-facing brand, Mutti. The project includes a logomark, strapline, website design as well as brand guidelines. The identity…
Meridian has been given a new visual identity by the agency Bulletproof which refocuses it in line with the “consumer shift towards more considered and sustainable brands”. Strategy and packaging consultancy Bulletproof has given Meridian Foods a new identity in a bid to help the brand focus on its sustainability mission. The new look for…
Brands are seeking ways to tell their stories to customers and engage them within several minutes. In the modern digital world, you have even less than a minute to catch attention, stick to memory, and awake an unforgettable spectrum of emotions associated with your brand. No need to look for anything better for audience engagement…
The creative agency has evolved to be a crucial support partner for marketing professionals. The marketing manager role in recent years has become more varied than most roles within an organisation. Many of which could be supported by a creative agency. As well as strategic planning, administration, operations, reporting, SEO and events, the marketeer has…
Make it snappy with Infographics Our ever-diminishing attention is now less than that of a goldfish, which apparently is 9 seconds! Since that’s the case we need to find ways of capturing people’s attention and engaging with them in super-fast time. This is an infographic we used in our article about colour and branding. We…
Some designers employ moodboards in their process, some don’t. Personally, I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the branding process. What is a moodboard and why do I need one? A moodboard is like a collage containing a variety of images, text, and…
Leo Burnett’s campaign doesn’t feature the ‘Golden Arches’ or even the word McDonald’s – but you instantly know who it’s for. The latest billboard campaign for McDonald’s is as stripped back as it gets. There are no images of burgers, customers, restaurants or glowing warm logos in the rain – just a few words on…
A good brand design agency is more than just outsourcing the design of your company logo and branding. The success with a design agency partnership is driven by your design agency taking a holistic view of your business. While considering all of your branding touchpoints; such as marketing material, website and communication systems. A good…
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