Your brand is more than just a logo or a tagline—it’s the identity that shapes how your customers perceive your business. But as markets evolve and customer expectations change, how do you know if your brand is still performing at its best? That’s where a brand audit comes in. A brand audit is a comprehensive…
In today’s competitive market, a strong brand identity is more than just a logo and a colour palette — it’s the foundation of your business’s success. Your brand identity shapes perceptions, builds trust, and influences purchasing decisions. Without a clear and consistent brand, potential customers may overlook your business in favour of competitors who have…
Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your business is extremely important. Turquoise Creative can help you strengthen your branding by planning, designing and implementing your brand guidelines across all your marketing materials and channels. There’s a good reason…
Have you ever wondered about the importance of typography? As a marketing director or business owner, the answer may be: no, not really. You’ll have many critical aspects of business promotion and growth on your agenda; in your proverbial in-tray. And, if we may be so bold, typography may not be one of them. Yet,…
How and when will you know? And, why is it so significant? Change is Constant. When is the right time for a brand refresh? We’ll answer all your questions here. The one predictable thing about our unpredictable world is that things never stay the same. This applies ten-fold to the working environment, or so it…
Creating a Distinctive Brand Identity: A Guide for Professionals. Embarking on the journey of designing a brand identity is an exhilarating endeavour for any graphic designer. From conducting market research to infusing creative flair into logo options, the process is exciting. Witnessing the finalised logo out in the world, and captivating audiences is undeniably rewarding….
Here are FIVE key reasons. Why is professional brand design important in business? Or, more importantly, in YOUR business? There are now countless ways for a business to communicate to its audience, through pictures, content or videos. However, there is one consistent thread that links them all; graphic and brand design, play the most striking…
The new Winter Olympics logo for the 2026 games. The new logo design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote. The logo for the 2026 Winter Olympic and Paralympic Games held in Milan and Cortina d’Ampezzo has…
Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
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