McDonald’s has had its packaging redesigned to incorporate illustrations of the restaurant’s classic menu items. Set to be introduced across all of its global restaurants, the revamped packaging was designed to reflect the “innate joy of McDonald’s”. Each item will now be served in packaging that contains a bright and simple graphic design representing the…
Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992. Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration had not changed significantly since 1992. The…
This blog, “How to Build a Desirable Brand” offers six key approaches to help your business be the best it can be. Did you know that studies show that 75% of consumers prefer certain “types” of brands? You may be thinking, “so, what IS a desirable brand, anyway?”. Good question, actually. In our view, a…
One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market research and add a touch of design magic through the creative process. Then finally narrowing the design down to an approved logo and seeing it…
Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011 and have consistently achieved its mission to deliver fantastic cleaning results for all its customer’s appliances. In their 10th year, Ovenhands decided to rebrand their…
Evolution & Future. Here are some of our 2021 design predictions. There is little doubt that 2020 was unprecedented for demanding change and evolution in all our personal and business lives. 2021 will be a year where the businesses that embraced change, looked to the future and survived, will have a lot to share. This…
Businesses spend hundreds of thousands of pounds on marketing, social media and content. However, very few do this with a clear and thought-out brand strategy. The key to a brand strategy, is your brand story, allowing you to craft value, earn loyalty and drive engagement from your audience. Your brand, as we have highlighted in…
Toyota reveals new logo and visual identity for Europe The “forward-facing” brand identity for the Japanese car company Toyota includes an on-trend flat logo in an attempt to create a more “premium” appearance. Toyota has unveiled a new logo and visual identity for its Europe division, which looks to oversee the car company’s journey into…
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