What are Brand Guidelines? Brand Guidelines are a set of rules that explain how your brand works. You may have heard brand guidelines also referred to as brand standards, style guides or a brand book. These guidelines typically include basic information such as: An overview of your brand’s history, vision and personality Brand identity guidelines include brand…
The role of typography is twofold: To clearly connect with your customers and Accurately reflect the character of your brand Just as colours play an important role in the communication of your brand, so too does the typeface. Using a default font on your logo, for example, could be seen as a lack of attention…
Your brand is more than your logo. In a commercial context, brands are all about connecting customers to businesses. Your logo and its ability to send out the right signals about your brand and what it represents is an all-important connecting tool in your business armoury. But it’s not the only tool. To make that logo…
Delivering maximum impact at an Exhibition – when you’re planning to spend a significant amount on exhibiting at a show, how can you make sure you gain the maximum possible return on your investment? Getting your graphic designer involved at an early stage makes a huge difference, as GEW found out this year. GEW (EC)…
Tuxedo’s Tales is a fun and informative book for children of all ages. Bringing wildlife and the countryside to life through the eyes of Tuxedo. This book will take you on a magical adventure as I tell you all about my year in the Sussex countryside. You’ll read about the new friends I meet and the adventures we…
The meaning of the colour turquoise is open communication and clarity of thought. Turquoise is a blend of the colour blue and the colour green and has cool and calming attributes. The colour turquoise is associated with meanings of refreshing, feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship,…
If you’re looking to add a bit of vintage style to your designs, then Hoverage font, may be just what you’re looking for. Created by graphic designer Agga Swist’blnk of Swistblnk Designs, Hoverage includes two fonts; regular and vintage, both of which are currently available to download for free over on Creative Market.
Here we are TEAM BRAVO, wearing Choiroke-branded Hoodies ready to promote the latest event which will be held at Dorking Halls on 21 March 2015. From Left to right: Dale Bulbrook (Webdesigns), Rebecca Holloway (Alkira), Steve Oakes (Turquoise Creative), Louise Camby (Voice Productions), Chris Reeves (Chris Reeves Communications) Choiroke is a concert platform that brings together a…
The Year of the Zebra Commercial Solicitors Acumen Business Law work in Brighton, Sussex and the South East. Acumen Business Law is an award-winning, innovative and dynamic Law Firm, providing legal services in a way different to other law firms: What a fun evening we had at the Gatwick Office Launch Party of ACUMEN BUSINESS LAW…
Autumn colours for those of you living in the Northern Hemisphere, are the first sign of autumn have already started. The afternoon light has moved to more golden tones, the air is chillier, and branches are tinged with new hues and spiders webs. This is the season full of colour, apples, conkers, and a carpet…
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