News & Views

Mitre football design

New Mitre football design

New design for the Mitre football for the 2020-21 English Football League season The ball design looks to tell a positive mental health narrative through its “fluid, organic graphic” which represents the “flow state”. Liverpool-based design studio Uniform has created the look of the official match football that will be used during the next season…

Dyson

Dyson kids learning resources

Dyson devises more design and technology activities for kids in lockdown Following on from the success of its lockdown challenge cards earlier this year, the company has released a new set of learning resources this time focused on air pollution. The James Dyson Foundation has unveiled a second set of learning resources for children still…

Pantone

Pantone unveils App to colour match

The Pantone App will also help creatives adapt to new ways of working following the COVID-19 crisis, according to the colour company. Colour company Pantone has revealed a digital platform and matching product for designers which aim to streamline the colour decision-making process. Pantone Connect rolls out across mobile, web and the Adobe Creative Cloud…

Why Animation and Explainer Videos are so effective in Digital Advertising

Why Animation and Explainer Videos are so effective in Digital Advertising

Brands are seeking ways to tell their stories to customers and engage them within several minutes. In the modern digital world, you have even less than a minute to catch attention, stick to memory, and awake an unforgettable spectrum of emotions associated with your brand. No need to look for anything better for audience engagement…

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