As we’re a team of designers, we have an opinion on pretty much everything
Design Week: By Abbey Bamford June 20, 2022 A refreshed colour palette and a new bespoke typeface merge past and present. London-based studio SomeOne has rebranded Norwich City FC, drawing on the city’s heritage for inspiration. The studio designed the new crest for the club last year. This additional work will roll out across Norwich FC kits, wayfinding,…
The new Winter Olympics logo for the 2026 games. The new logo design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote. The logo for the 2026 Winter Olympic and Paralympic Games held in Milan and Cortina d’Ampezzo has…
McDonald’s has had its packaging redesigned to incorporate illustrations of the restaurant’s classic menu items. Set to be introduced across all of its global restaurants, the revamped packaging was designed to reflect the “innate joy of McDonald’s”. Each item will now be served in packaging that contains a bright and simple graphic design representing the…
Sports Direct drop the .com the low-cost sports kit retailer Sports Direct has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers. Sports Direct has revealed a rebrand in an attempt to unify the retailer’s identity and keep up with trends in the sports industry. The work – which includes…
A nostalgic rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world. London Agency Otherway has rebranded supermarket delivery start-up Weezy with a “nostalgic” identity inspired by traditional grocery stores. The work includes a new wordmark, app redesign and accompanying promotional campaign. Weezy says it is the…
What is a brand refresh? Firstly, you are probably wondering what exactly is a brand refresh. A brand refresh can be thought of as a facelift or renovation of your brand. It is not a total overhaul of your brand (that is always an option) but something far simpler. Why would you consider a brand…
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992. Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration had not changed significantly since 1992. The…
The digital landscape and online advertising have undergone rapid transformations, significantly impacting customer interactions and the overall representation of your business. It’s crucial to ensure accurate and compelling messaging, as well as employing effective delivery methods, to align with your company’s function and maintain a positive external perception. Staying attuned to these changes is essential…
This blog, “How to Build a Desirable Brand” offers six key approaches to help your business be the best it can be. Did you know that studies show that 75% of consumers prefer certain “types” of brands? You may be thinking, “so, what IS a desirable brand, anyway?”. Good question, actually. In our view, a…
If your brand was a cup of coffee, what type of coffee would it be? So, we’re asking: How can a brand audit refresh your business? Imagine stepping into your favourite coffee shop. A welcome smile awaits, and the familiar aroma reminds you this is the place where you are delighted to spend the next…
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