As we’re a team of designers, we have an opinion on pretty much everything
The function behind a logo design goes far beyond being just a beautiful visual that you can add to your marketing communications. Your logo is at the heart of your branding achievement, your logo should reflect the essence of your company’s tone of voice and personality. A good logo design is effective and memorable. It…
REVOOLA Mind & Body is a highly sophisticated and interactive Mind & Body Fitness App to help everyone be at their best, every day. Mind & Body – We believe that both mind & bodywork in harmony; never one without the other. So, enhancing ‘fitness’ and wellbeing is always about understanding and working with both…
There is nothing more damaging to a brand’s growth than being stagnant, unevolved and unaligned. At its very core, a brand should be at the forefront of the industry and position itself as relevant to the current climate. If the brand does not evolve in line with the market it will soon be perceived as…
As 2019 concludes we take a moment to look at what design ideas to expect in 2020. Whatever your design ambitions are next year, adopting modern design ideas for your brand can be difficult. We have taken some of the weight off your shoulders with our top 5 predictions for graphic design in 2020. Predictions…
The importance of Brand Identity design has become a focal point for Brand Marketers and businesses looking to stand out from the competition. 77% of marketing leaders say a strong brand is critical to their growth plans. At Turquoise Creative we agree, that a strong brand, that is consistent, not only impacts the perception of…
In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the reasons, purpose and desired outcomes of brand marketing campaigns. Why invest in Brand Marketing? Brand Marketing influences the decisions of both end consumers and businesses….
Brand recognition and awareness play a huge part in building credibility with your customers and developing new clients. Considering your brand marketing strategy is especially important as your company entering its growth phase. Brand recognition, continuity and messaging need to be careful planning, ensuring your potential new client’s first impression of your business is long-lasting…
Good graphic design in digital marketing shows your commitment to your brand. It also establishes a consistent brand identity in the market. It enables consumers to know who you are and what your business is all about. Get it right, and it can catapult your business into the front of minds, and drive emotional responses…
2019 is in full swing, the trends of 2018 now nothing more than a distant memory. The need for fresh, innovative graphic design is now front of mind for many clients and their brands. Looking at the year ahead, we have taken a moment to explore 8 graphic design predictions and trends we will likely…
Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh the two perspectives together, which some may find difficult. And that’s…okay. The goal of the design…
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