As we’re a team of designers, we have an opinion on pretty much everything
Graphic design is more important to your business than you think Stop for a moment and think of some of the world’s most iconic brands. What makes them so unforgettable? And what can business owners, of all sizes, learn from them to gain the impact we desire? It’s usually standout graphics, powerful packaging, appealing advertising…
The importance of Brand Identity design has become a focal point for Brand Marketers and businesses looking to stand out from the competition. 77% of marketing leaders say a strong brand is critical to their growth plans. At Turquoise Creative we agree, that a strong brand, that is consistent, not only impacts the perception of…
In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the reasons, purpose and desired outcomes of brand marketing campaigns. Why invest in Brand Marketing? Brand Marketing influences the decisions of both end consumers and businesses….
Brand recognition and awareness play a huge part in building credibility with your customers and developing new clients. Considering your brand marketing strategy is especially important as your company entering its growth phase. Brand recognition, continuity and messaging need to be careful planning, ensuring your potential new client’s first impression of your business is long-lasting…
Good graphic design in digital marketing shows your commitment to your brand. It also establishes a consistent brand identity in the market. It enables consumers to know who you are and what your business is all about. Get it right, and it can catapult your business into the front of minds, and drive emotional responses…
2019 is in full swing, the trends of 2018 now nothing more than a distant memory. The need for fresh, innovative graphic design is now front of mind for many clients and their brands. Looking at the year ahead, we have taken a moment to explore 8 graphic design predictions and trends we will likely…
Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh the two perspectives together, which some may find difficult. And that’s…okay. The goal of the design…
Trade shows and exhibitions are an excellent way for your business to gain exposure and meet prospective clients. But with the venue crawling with flashy, gimmicky competitors, it’s easy for your business to get overlooked. To ensure you’re gaining maximum ROI (Return on Investment) from your time and money spent on stand space and making…
Stand-out exhibition design. Our exhibition design for GEW #gewuv was a distinctive stand for LabelExpo Americas in Chicago. That made their business stand out but maintained maximum visual impact. It was important that the stand was instantly recognisable and created a strong impression while staying on brand. First impressions count, especially when it comes to…
A logo is the face of a brand, and hence a must-have for a business to achieve maximum attention and reputation. So, are you looking to have a professional logo design? But to do this, you will need a creative and reliable logo designer to make it happen. Cannot decide on a certain design…
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