As we’re a team of designers, we have an opinion on pretty much everything
Search engine optimisation (SEO) is now a much more common term as we continue to evolve through the digital age. As the internet becomes increasingly more important for the success of a business, it is crucial that you encompass some sort of strategy around SEO and its place as the foundation for driving a relevant…
Given our recent work with Coverzone and their B2B and B2C brochures. We thought we would have a look back at an article, we put together on the importance of well-considered and designed brochures. Brochures that are designed and produced well, are one of the most important marketing tools for your business. A company brochure…
It is important for all businesses to monitor their industry and keep ahead of the changes in technology, message delivery and consumer integration. In modern times, the biggest change seen in years is the way that your potential customers interact with your brand. How your brand is delivered is key to the perception of your…
Celebrating a decade of innovation and excellence, Turquoise Creative has reached a remarkable milestone. The journey has been swift and dynamic, marked by a decade of collaboration with exceptional clients, monumental projects, and extraordinary individuals. In commemorating this achievement, we extend our heartfelt gratitude to our valued clients who have played an instrumental role in…
It was evident that after 13 successful years the PRS brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something was wrong, but couldn’t put their finger on it. Their logo was distorted and the cover photo didn’t work. The image of lots of people…
Investing in a professionally designed brand identity makes business sense. A successful brand identity is built around 9 characteristics. Q: What do an autism awareness charity and an accountancy practice have in common? A: They both invested in creating a brand identity. Autism Parent Empower wanted to raise awareness among families with children with autism…
Sigma Partners is a firm of experienced and qualified Chartered Certified Accountants with a long record of excellence. From our base in Mid Sussex, we are well placed to meet the accountancy needs of any small and medium-sized business. It’s a competitive world! The results of a Google search for ‘Accountant in <your county>’ return…
When Turquoise Creative first met Jo-Ann D’Costa-Manuel of Autism Parent Empower, other than an amazing vision, she had no tangible means to share her powerful message. Autism Parent Empower was founded by Jo-Ann and Wayne and inspired by their own experiences as they dealt with the challenges they faced as parents with a child with…
What are Brand Guidelines? Brand Guidelines are a set of rules that explain how your brand works. You may have heard brand guidelines also referred to as brand standards, style guides or a brand book. These guidelines typically include basic information such as: An overview of your brand’s history, vision and personality Brand identity guidelines include brand…
The role of typography is twofold: To clearly connect with your customers and Accurately reflect the character of your brand Just as colours play an important role in the communication of your brand, so too does the typeface. Using a default font on your logo, for example, could be seen as a lack of attention…
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