One of the most interesting projects that a graphic designer can take on is to design a brand identity. It is so exciting to create logo options based on market research and add a touch of design magic through the creative process. Then finally narrowing the design down to an approved logo and seeing it…
Here is a piece of our brand identity design we are extremely proud of. A clever new brand identity for local-based oven cleaning company Ovenhands. Ovenhands were established in 2011 and have consistently achieved its mission to deliver fantastic cleaning results for all its customer’s appliances. In their 10th year, Ovenhands decided to rebrand their…
Evolution & Future. Here are some of our 2021 design predictions. There is little doubt that 2020 was unprecedented for demanding change and evolution in all our personal and business lives. 2021 will be a year where the businesses that embraced change, looked to the future and survived, will have a lot to share. This…
Businesses spend hundreds of thousands of pounds on marketing, social media and content. However, very few do this with a clear and thought-out brand strategy. The key to a brand strategy, is your brand story, allowing you to craft value, earn loyalty and drive engagement from your audience. Your brand, as we have highlighted in…
Toyota reveals new logo and visual identity for Europe The “forward-facing” brand identity for the Japanese car company Toyota includes an on-trend flat logo in an attempt to create a more “premium” appearance. Toyota has unveiled a new logo and visual identity for its Europe division, which looks to oversee the car company’s journey into…
The Pantone App will also help creatives adapt to new ways of working following the COVID-19 crisis, according to the colour company. Colour company Pantone has revealed a digital platform and matching product for designers which aim to streamline the colour decision-making process. Pantone Connect rolls out across mobile, web and the Adobe Creative Cloud…
Design studio SomeOne has given the American restaurant chain a new identity in the hopes of making it a high street favourite. TGI Fridays, now Fridays, has been rebranded by London-based design studio SomeOne as it ventures into the home delivery market and makes a bid to become “famous again”. The new identity includes a…
mPharma aims to make medication more widely available – and at cheaper prices – across pharmacies in all areas of Africa. NB Studio and Michael Wolff have created the visual identity for health start-up mPharma and its people-facing brand, Mutti. The project includes a logomark, strapline, website design as well as brand guidelines. The identity…
Meridian has been given a new visual identity by the agency Bulletproof which refocuses it in line with the “consumer shift towards more considered and sustainable brands”. Strategy and packaging consultancy Bulletproof has given Meridian Foods a new identity in a bid to help the brand focus on its sustainability mission. The new look for…
Some designers employ moodboards in their process, some don’t. Personally, I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the branding process. What is a moodboard and why do I need one? A moodboard is like a collage containing a variety of images, text, and…
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