It was evident that after 13 successful years the PRS brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something was wrong, but couldn’t put their finger on it. Their logo was distorted and the cover photo didn’t work. The image of lots of people…
Investing in a professionally designed brand identity makes business sense. A successful brand identity is built around 9 characteristics. Q: What do an autism awareness charity and an accountancy practice have in common? A: They both invested in creating a brand identity. Autism Parent Empower wanted to raise awareness among families with children with autism…
Sigma Partners is a firm of experienced and qualified Chartered Certified Accountants with a long record of excellence. From our base in Mid Sussex, we are well placed to meet the accountancy needs of any small and medium-sized business. It’s a competitive world! The results of a Google search for ‘Accountant in <your county>’ return…
What are Brand Guidelines? Brand Guidelines are a set of rules that explain how your brand works. You may have heard brand guidelines also referred to as brand standards, style guides or a brand book. These guidelines typically include basic information such as: An overview of your brand’s history, vision and personality Brand identity guidelines include brand…
Your brand is more than your logo. In a commercial context, brands are all about connecting customers to businesses. Your logo and its ability to send out the right signals about your brand and what it represents is an all-important connecting tool in your business armoury. But it’s not the only tool. To make that logo…
Delivering maximum impact at an Exhibition – when you’re planning to spend a significant amount on exhibiting at a show, how can you make sure you gain the maximum possible return on your investment? Getting your graphic designer involved at an early stage makes a huge difference, as GEW found out this year. GEW (EC)…
Tuxedo’s Tales is a fun and informative book for children of all ages. Bringing wildlife and the countryside to life through the eyes of Tuxedo. This book will take you on a magical adventure as I tell you all about my year in the Sussex countryside. You’ll read about the new friends I meet and the adventures we…
When establishing the look and feel of your brand’s logo, there are a lot of things to consider. Choosing the right colour can be critical in portraying the right kind of message from your brand. Is your brand energetic, joyful and alive? Yellow could be a colour to reflect your personality. If you’re more relaxed…
Exhibition design and build. It’s all about the experience… We had fantastic feedback from our client after their latest exhibition in Chicago. “Our best ever” were the exact words of GEW’s Marketing Manager. These photos are a selection taken from LabelExpo which include a 7ft square Floor Decal and 9ft x 6ft imposing Entrance Banner. LabelExpo…
We are working on the branding and corporate styling for GEW. This is part of a series of new projects we have completed, below is the design for a Table Top Display for the FINAT Exhibition in Monte Carlo. FINAT is the worldwide association for manufacturers of self-adhesive labels. It was founded in Paris in…
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