In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the reasons, purpose and desired outcomes of brand marketing campaigns. Why invest in Brand Marketing? Brand Marketing influences the decisions of both end consumers and businesses….
Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh the two perspectives together, which some may find difficult. And that’s…okay. The goal of the design…
It is important for all businesses to monitor their industry and keep ahead of the changes in technology, message delivery and consumer integration. In modern times, the biggest change seen in years is the way that your potential customers interact with your brand. How your brand is delivered is key to the perception of your…
It was evident that after 13 successful years the PRS brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something was wrong, but couldn’t put their finger on it. Their logo was distorted and the cover photo didn’t work. The image of lots of people…
Investing in a professionally designed brand identity makes business sense. A successful brand identity is built around 9 characteristics. Q: What do an autism awareness charity and an accountancy practice have in common? A: They both invested in creating a brand identity. Autism Parent Empower wanted to raise awareness among families with children with autism…
Sigma Partners is a firm of experienced and qualified Chartered Certified Accountants with a long record of excellence. From our base in Mid Sussex, we are well placed to meet the accountancy needs of any small and medium-sized business. It’s a competitive world! The results of a Google search for ‘Accountant in <your county>’ return…
Your brand is more than your logo. In a commercial context, brands are all about connecting customers to businesses. Your logo and its ability to send out the right signals about your brand and what it represents is an all-important connecting tool in your business armoury. But it’s not the only tool. To make that logo…
Turquoise Creative was commissioned to undertake the design of a new corporate brochure for Initial Facilities Water Services. The specific directive was to preserve the essence of the corporate brand styling while infusing vitality into the brochure’s overall presentation. Turquoise executed this brief by employing a strategic blend of abstract visuals, product-centric imagery, and bold…
The Art and Essence of Identity Design: A Designer’s Perspective Designing identities and logos is not just an artistic endeavour; it’s a strategic process that lays the foundation for how entities are recognized and understood. The allure of creating identities lies in their pivotal role at the inception of every venture. For designers, it is…
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